Why does choosing the Color of the Year matter?

The Color of the Year is an annual selection by the Pantone Color Institute after carefully studying color trends and their influence across all aspects of design, marketing, media, and culture. As a 25-year tradition, the Color of the Year has become highly influential, predicting and even directing color trends globally.

The selection process involves analyzing the colors featured at fashion weeks, on social media, and in marketing campaigns to forecast what hue will resonate most in the upcoming year. Beyond just naming a standout color, the Color of the Year selection inspires innovative applications of color across industries and opens up new creative possibilities.

For companies, the Color of the Year demonstrates color’s important role in consumer buying decisions and psychology. The announcement urges designers and marketers to feature the shade prominently in products, brand imagery, and more.

For consumers, it raises awareness of the latest color trends in everything from fashion to home furnishings.

Major brands like Apple have aligned product releases with previous Colors of the Year, while paint company Behr estimates more than 2 million gallons of its annual Color of the Year paint shade are sold.

The Color of the Year also guides decisions at companies like OKNOPLAST when designing window technologies to fit current aesthetics.

What is the Color of the Year 2024 by Pantone Institute?

The Pantone Color Institute has announced PANTONE 13-1023 Peach Fuzz as the Color of the Year for 2024. Described as a soft, dusty peach tone, PANTONE 13-1023 Peach Fuzz evokes feelings of comfort, nostalgia, and optimism with its warm, muted pink-orange hue.

According to Laurie Pressman, Vice President of the Pantone Color Institute,

“In recognition of the extraordinary times we’ve been living through and the powerful shift towards self-expression and individuality we’re seeing in response, PANTONE has declared PANTONE 13-1023 Peach Fuzz, a novel and inviting shade of peach, as the Pantone Color of the Year.”

Pressman says the muted, dusty peach shade was chosen to reflect finding joy and inspiration in simple pleasures as well as the nostalgia and comfort many are craving. The hue evokes sun-washed walls and vintage fabrics like cozy linen or faded flannel. 13-1023 Peach Fuzz encourages experimenting with self-expression through muted color.

PANTONE 13-1023 Peach Fuzz succeeds Viva Magenta as the 2023 Color of the Year. The peachy shade is expected to make its mark across beauty, fashion, product design, and home decor in the coming year.

Paint colors

Taking a look back at the most popular colors of the 2023

In 2023, the world of color and design was captivated by Pantone’s selection for the Color of the Year: Viva Magenta. This sumptuous shade, a rich and luxurious red with vibrant purple undertones, quickly became a favorite in the realm of home design.

Drawing inspiration from the natural world, specifically the powerful and precious cochineal dye, Viva Magenta was more than just a color. This bold and audacious hue invited us to embrace joy, engage in creative experimentation, and express ourselves unabashedly.

Parallel to this, Benjamin Moore introduced their Color of the Year for 2023, Raspberry Blush. This shade, a lively and spirited coral pink, radiated with electric optimism. Known for its ability to enliven any space, Raspberry Blush offered a sense of playful exuberance. It was a color that didn’t just occupy a space; it transformed it.

With its uplifting and energetic tone, Raspberry Blush inspired homeowners and designers alike to infuse their spaces with a cheerful and optimistic atmosphere.

These two colors, Viva Magenta and Raspberry Blush defined the color trends of 2023, each bringing a unique and vibrant energy to the design world. They set the stage for a year of daring choices and expressive styles, impacting how we view color in our lives and spaces.

Pantone Color of the year

The 2024’s color trends – final thoughts

  • Influence of the Color of the Year: The Pantone Color Institute’s annual selection shapes color trends and influences design, marketing, and consumer psychology across various industries.
  • Selection Process: The choice of the Color of the Year involves thoroughly analyzing colors trending in fashion, social media, and marketing to forecast the upcoming year’s most resonant hue.
  • Impact on Industries: This announcement inspires innovation in color application across industries, influencing everything from product design to home decor.
  • PANTONE 13-1023 Peach Fuzz – Color of the Year 2024: A soft, dusty peach tone symbolizing comfort, nostalgia, and optimism, expected to dominate trends in beauty, fashion, product design, and home decor.
  • 2023’s Colors – Viva Magenta and Raspberry Blush: Reflecting on 2023, Viva Magenta and Raspberry Blush were significant in setting dynamic and expressive design trends, highlighting the power of color in transforming spaces and moods.

Check our OKNOPLAST blog for more inspirational articles to help design your home space.

About the Author: Oknoplast Team

The Oknoplast Team is a group of specialists and experts from various fields. Thanks to their broad knowledge, continuously improved skills, and diverse passions, they develop intriguing and substantive articles. Our team consists of specialized copywriters supported by product engineers and technologists. Amidst the plethora of information, advice, inspiration, and current trends, the Oknoplast Team goes the extra mile to select the content that will be most valuable to you.

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